5/15/2023 0 Comments Wechat channel![]() ![]() With technology now forming the base for fast and efficient knowledge transfer, particularly in China, the WeChat channel offers translated article content related to the needs in China and short bursts of information relevant to the market. The magazines include in-depth knowledge on technical advances from across the globe that could be of interest to the Chinese market. ![]() 世界畜牧 takes the most up-to-date research and analysis from Proagrica’s global publications of All About Feed, Pig Progress, Dairy Global and Poultry World and makes it accessible to the Chinese agricultural sector.Īlready in its 5 th year of publication, 世界畜牧 is a well-established brand in China with dedicated magazines for pigs and poultry. Connecting and sharing of agricultural knowledge is exactly what the 世界畜牧 WeChat channel aims to do.Īccess to high quality industry knowledge In recent years, the country has expanded its agricultural output through closer ties to other countries that also have strong agricultural backgrounds. The obvious manifestation on its business is naturally the shutdown and transfer of some products.China is a country of rich agricultural heritage and prides itself as having a leading position in the production of many commodities such as cereals, cotton, fruit, vegetables, meat, poultry, eggs and fishery products. As cited by domestic media outlet Huxiu, some insiders close to Tencent said, “ Tencent in this year is to reduce costs and increase efficiency. Since April this year, more than 10 applications under Tencent, including QQ Tang, Kandian Express, and Kandian, have been shut down one after another. On July 21, it launched a “WeChat Video Channel Shop” feature. On July 18, the firm announced the feature’s access to information flow ads. In fact, WeChat Video Channels have seen two important commercialization measures. SEE ALSO: Tencent’s Q2 Disclosure a Mixed Blessing, Hoping to Defy Gravity in Shaky MarketĪt the 2022 Q2 earnings conference call, Pony Ma, Chairman and CEO of Tencent, emphasized that the company will focus on improving business efficiency and increasing new revenue sources, “including launching information flow advertising in the popular WeChat Video Channels.” Tencent mentioned in its financial report that the commercialization of WeChat Video Channels, especially information flow advertising, is considered “an important opportunity to expand market share and improve profitability.” In the second quarter, the revenue of the online advertising was 18.638 billion yuan ($2.74 billion), down 18.4% year-on-year. As a result, the WeChat Video Channels launched in January 2020, which is still growing positively, have become a key “hope.” Net profits dropped by 56%, and the growth of gaming, advertising and enterprise-oriented businesses all slowed down. At the same time, WeChat Video Channels held a series of popular live concerts in the second quarter of 2022, each of which attracted tens of millions of viewers.Īccording to the financial report, Tencent ‘s revenue showed negative growth for the first time. Additionally, the number of daily active content creators and daily average video uploads increased by more than 100% year-on-year. Total visits of WeChat Video Channels increased by more than 200% year-on-year, while video visits recommended by artificial intelligence increased by more than 400% year-on-year. The report also mentioned that the total usage time of WeChat Video Channels, a content recording and creation sub-platform, exceeded 80% of total usage time of WeChat Moments, a social network feature within the app. As of June 30, the combined monthly active accounts on WeChat and its overseas version totaled 1.2991 billion. Chinese internet giant Tencent announced its financial report for the second quarter of 2022 on August 17.
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